📍 Houston, TX & Denver, CO ☎ (720) 515-6697
Marketing for small businesses

Your marketing should open doors.

You went to school, studied, trained, maybe even got licensed, then opened your business. But no one told you the hardest part would be getting people to notice.

I find what's costing you customers, then fix it.
Get as much or as little help as you need.

How I Help

Find the weak hinge. Then fix it.

Every business is different, even in the same industry. Your competitor's new logo doesn't mean you also need one. The right fix depends on how you run your business. One weak hinge and the whole door sticks.

25+
Years in marketing

Small businesses, real estate, nonprofits and SaaS.

Restaurants, HVAC, roofing, accounting, churches, supplements and more. If you have customers to reach, I've probably helped someone like you.

StrategyDesignAutomation
01

Find the gap

I look at your message, your website, your reviews and how people reach you. You walk away with a plan that fits your budget and your energy level.

  • Consulting
  • Planning
  • Online Presence
  • Social Media Scoring
  • Spy Tools
02

Build the fix

Websites, printing, and social media oh my. All designed to give you a professional look to earn trust.

  • Branding Packages
  • Websites
  • Landing Pages
  • Business Cards
  • Signs & Banners
  • Social Media
  • Recurring Printing
03

Make it easier

I set up the tools behind the scenes. Follow-up goes out while you're busy with a customer, and your day has fewer manual steps.

  • Chatbots
  • Email Campaigns
  • CRM Tools
  • Appointment Tools
  • Accounting Tools
  • Tech Support
Doing It Yourself?

Are you really saving money with DIY?

The logo you made yourself. Business cards from the home printer. The website you work on after dinner. You spent your time becoming an expert in your field, and so did I.

What takes you weeks takes me hours because I do it every day.

That time could go to growing your business, your family, or (dare I say it) rest.

Hand It Off →
Ready-Made Products

Tools that work while you work.

Build it once and let it work for your business for the rest of the year.

Social Media Year Planner Free Planner

Social Media Year Planner

Plan 13 months of social posts. Pick your business, your platforms and how often you post, then download your calendar. No credit card.

Plan your year →
Buying Power Calculator For Real Estate Agents

Buying Power Calculator

Turn renters into buyer leads. Put it on your site, branded to you, configured, and ready in 48 hours.

See the calculator →
Free Marketing Tools by Creative Hinges Free

Free Marketing Tools

Local Visibility Audit, Share Image Maker, Color Palette Generator, URL Extractor and more. No sign-up to try them.

Try the free tools →
Meet Your Marketing Partner

I see the problem behind the problem.

I'm Rachell Balsz (like Waltz), owner of Creative Hinges, and I've been in marketing for over 25 years.

I started what is now Creative Hinges after my missionary time in Thailand. Since then, I've helped the little guy compete with the big guys. I am a firm believer that great expertise is hidden behind bad marketing, so I aim to fix that.

The biggest issue I see today is the speed in which technology and AI can help your competitor compete with you easier. It's tough to stay up to date on all that's out there while also holding down your business and wearing so many hats. I'm here to remove that marketing hat and put efficiency tools in your processes.

"She can quickly help small businesses and individuals get to the 'why' of their marketing and develop a plan. That is where Rachell is worth her weight in gold."

Terri W., business owner and coach
Client Love

Cue the applause.

★★★★★

"Rachell is a powerhouse in helping you bring clarity and focus to your goals to make them ACHIEVABLE. I was struggling with how to get some things done by my deadline and through a brief conversation, she helped me get to the basic requirements which allowed me to meet my deadline successfully."

Roberta W.
★★★★★

"Rachell is a graceful and compassionate marketing whiz! She listens to my challenges and ideas to help me tweak them so that I reach my goals faster and more clearly. Working with her is fun and easy. I'm not intimidated by creating online marketing strategies anymore because of her guidance."

Mary O.
★★★★★

"Rachell is a marketing visionary. She will sift through your ideas to help create clarity and then create a marketing strategy that works for you."

Jessica J.
★★★★★

"Rachell is a wizard at getting to your core message. She is an extraordinary marketing strategist. Her finished product is polished, professional and fun. I love her work!"

Michelle F.
★★★★★

"Rachell is a brilliant strategist. She can take what is complex, boil it down into a simplified process and then integrate that process into a practice that will help you and your business thrive. She has helped me find clarity in my own personal and entrepreneurial life and I am grateful for having the opportunity to work with her."

Emily D.
★★★★★

"Rachell has a definite knack for digging deep and identifying struggle points and then systemically working through those to come up with a solution. She is a great sounding board and I trust her to provide the feedback I need, not just what I want to hear. She is a Rock Star!"

Brenda C.
★★★★★

"Meeting with Rachell is like building a business vision board without the cardboard."

Chimdi O.
★★★★★

"Because ideas and creativity are both her passion and niche, she is a master of idea generation. What really takes her to the exceptional level is her unequalled analytical and creative strategist skillset."

Terri W.
It's Your Move

Bring the messy idea.

The Facebook ads you want to run, the website you don't love, the task you don't have an assistant to do. That door is waiting to be opened.

Grab a Time → One conversation. No big commitment.
Creative Hinges

Marketing products and services for small businesses and organizations.

Contact Us

(720) 515-6697

Monday to Saturday: 8 am to 7 pm Central
Sunday: Closed